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IPMA ITALY Journal of Applied Project Management
                                                                         Volume 2 no. 4 (October 2016)




            During  project  development,  we                         Demonstrate  GE  commitment.
            found  worthy  to  promote  continuous                     Commitment is important in any
            Stakeholders         evaluation         and                relationship,  romantic,  family  or
            formal/informal  feedback  to  ensure                      business-wise.  Commitment  is
            that  the  project  was  delivering  what                  the  force  that  drives  any
            was really required - which often is not                   relationship     forward,     to    a
            what was originally planned for large                      mutually desirable target.
            long-duration projects.                                   Maintain  the  promises,  be  on
            A  significant  effort  was  dedicated  to                 time (Say/Do Ratio).
            balance  the  project  targets,  in                       Keep the different Stakeholders
            particular  in  those  cases  where  they                  interests       updated          and
            exist    conflicts   between       different               balanced         throughout        an
            Stakeholders           interests        and                efficient  Communication  Plan
            expectations.                                              based      on    continuous      and
                                                                       regular feedback.

                8.   Stakeholders                               Communication  is  vital  in  every
                    Management                                  instance  of  our  daily  life  and  lack  of
                                                                effective     communication         is   the
            The  Stakeholders  Management  is  the              leading  cause  of  failure  in  the
            process  of  forming,  monitoring  and              projects.  Effective  communications
            maintaining  constructive  relationships            can  create  solid  and  sincere  links
            with     the     involved      Parties    by        between        people      hundreds       of
            influencing     their   expectations       of       kilometers  away,  and  ineffective
            gaining  results  from  the  project.  The          communication         can     break      the
            fundamentals on which we based our                  understanding between people in the
            Stakeholders  Management  were  the                 same       room.      Brazilian     cultural
            following:                                          emphasis      is   more     on     personal
                                                                relationships  and  business  people
                  Keep  the  Stakeholders  interest            tend  to  rely  significantly  on  both
                    and  commitment  by  involving              formal  and  informal  networks  for
                    them      in     key      decisions.        gathering and giving out information.
                    Whenever  the  project  faced               Sensitive    information     is   generally
                    challenging      roadblocks      we         shared only after trusting relationships
                    immediately       informed       the        have  been  established.  Especially
                    involved Parties in a transparent           regarding new proposals, the process
                    way,  proposing  added  value               of persuasion  and consensus building
                    Win-Win  solutions  and  looking            requires more time than in some other
                    for        an          agreement.           cultures.  Change  will  require  a  great
                    Transparency          both        on        deal  of  time;  meetings  are  for
                    successes  and  failures  is  a  key        discussions,  not  for  decisions.  Making
                    for Company credibility.                    connections,  building  relationships,
                  Stakeholders  engagement  in                 and exercising patience are the three
                    project  external  added  Value             most important factors for establishing
                    activities                                  credibility  in  Brazil  and  manage
                                                                business successfully.


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