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IPMA ITALY Journal of Applied Project Management
Volume 2 no. 4 (October 2016)

Fig. 04 – Project Organizational Model

The first step was the systematic advantages from this phase we
identification of all project structured an initial participatory
Stakeholders thinking beyond the process made of different
“obvious” and collecting their brainstorming sessions, meetings,
expectations and any short/long term interviews, market intelligence,
interests. workouts. In this phase we found
This process was essential to effective to involve the Project
guarantee a complete understanding Sponsors, GE Brazil Sales Team, GE
of the project context and employees with a significant past
environment from multiple projects experience, Senior GE
perspectives, and ultimately a more management with trusty personal
effective effort. Involving and connections with the Customer, and
attending to the interests and values experts from the Region familiar with
of all Stakeholders the Organization is the economic, social, legal and
perceived as credible, fair, ethical, environmental aspects.
transparent and it increases the After the Stakeholders Interests
chances for the project success by identification, the second step was
delivering a competitive interest. This the Stakeholders Interest/Influence
approach demonstrates in fact to the Mapping. Stakeholders Mapping at
Stakeholders that their opinion is the end recommends the way we
valuable and will be considered should deal with the Stakeholders with
proactively, it creates the different levels of interest and
fundamentals for constructive influence, avoiding managing them
relationships and it allows not to be just in a reactive mode without any
blindsided by making any false prior established strategy.
assumption. GE applied the “P.D.A.L.
The analysis was particularly complex Methodology” that in principle divides
due to the multiple Stakeholders the Stakeholders into 4 different
different backgrounds and groups:
nationalities. To secure all the

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