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IPMA ITALY Journal of Applied Project Management
                                                                    Volume 1 no. 2 (July 2015)

The “Milan Manifesto – Enterprise        of the most ambitious initiatives to
                                         address the future of Europe through
2020” calls on all companies and         practical business-led solutions that I
                                         have witnessed. Please join us!
governments to take up the               Next November 2015 (Enterprise 2020
                                         Summit, Brussels) the “Milan Manifesto
challenge of putting words into action   – Enterprise 2020” will be officially
                                         presented to the European
by being at the forefront of change      Commission and will become the
                                         dialogue platform between the most
and:                                     advanced enterprises and the
                                         European institutions to achieve
1. Make employability and                together a sustainable growth.
                                         After the launch of the Manifesto, the
      inclusion a priority across        plenary session of June 19th
                                         conference was then split into three
      boards, management and             parallel workshops:

      value chains.                          a) Growth is sustainable focused
                                                  on: circular economy; role of
2. Stimulate member companies                     businesses to accelerate the
                                                  process towards “smart cities”;
      to engage as committed                      sharing economy.

      partners with communities,             b) Growth is smart focused on
                                                  digital innovation, one the
      cities and regions to develop               seven pillars of Europe 2020
                                                  strategy.
      and implement new sustainable
                                         Growth is inclusive focused on social
      production               methods,  inclusion for multiple perspectives:
                                         fight against poverty; development of
      consumption and livelihood.        skills for job; promotion of diversity. To
                                         achieve the social inclusion goals it
3. Put transparency and respect          has been underlined that a strategic
                                         lever should support the creation and
      for human rights at the heart of   development of entrepreneurship
                                         with high social impact, which in turn
      business conduct.                  calls for project management
                                         competences as strategic skills for the
Mrs. Diana Bracco, President of          young generations.

Sodalitas Foundation and President of

Expo2015 states: The “Milan Manifesto

– Enterprise 2020” will focus business

priority and commitment to achieve

Europe 2020 objectives in a time of

extraordinary challenges: do more

with less, promote sustainable living

and consumption life styles, establish

new welfare systems. Sustainable

enterprises can make a substantial

contribution to build a future of

growth and inclusion for all.

Viscount Etienne Davignon, President

of CSR Europe and former Vice

President of the European

Commission, describes the role of the

Manifesto: In over 50 years in

government and business, this is one

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